The Challenge: Having originally created high end print collateral for Cadence in 2006, our task was to create a new marketing piece that would cut through and create a level of interest from the viewer yet give little away in regards to information about the projects contained within.

The Strategy: The approach that we took was to use scale both in the way that the imagery was used on the page and to vary the print format to introduce different layers of interest.

The Solution: The printed document was a complex and difficult format to reproduce but the end result was a high spec publication that sat as a clear evolution of the original document produced 8 years previously.