The Challenge: Following our appointment in mid 2015 we were tasked with the creation of a brand identity system, including a new identity for The Australian Paralympic Team and a refresh for their fundraising campaign identity 'Believe' in preparation for the 2016 Rio Paralympics. The end deliverable was to be an online resource for all partners of the Australian Paralympic Committee consisting of all electronic master files and guidelines to inform future creative.
The Strategy: Our aim was to break down the existing collection of brands into a concise and clear guide that defined each individual sub-brand and its associated assets. Our aim was to eliminate confusion and provide clarity so that any sponsor or creative partner could easily access relevant files and be clear on the associated do's and don'ts of each visual identity.
The Solution: Working in partnership with Let's Think Brands, we were able to create a comprehensive set of brand architecture guidelines, including the new identities and refreshed campaign elements for fundraising and sponsorship opportunities. The guidelines and all master artwork elements were consolidated into a useful online resource in time for the games in Rio.
Brand Architecture, Brand Development & Guidelines
Clarity between the 3 individual brands (Team, Foundation & the Believe Campaign) was needed to allow for clear communications to specific audience groups.
Australian Paralympic Team
Believe Campaign Brand Development
The Believe Campaign represents the blood, sweat, tears and countless hours of training and preparation that is required before Paralympic athletes earn the right to represent Australia at the Paralympic Games.